The Fleurie cru is central in the Beaujolais region, with the 875 hectares of vineyards framing the village of Fleurie itself. The standing of a typical Fleurie is reflected by it's name; very floral, with elegant aromas of violet and garden fruits. This has in turn given it a 'feminine' description, and as a result is widely exported, with the United States being the largest customer alongside Switzerland and the United Kingdom.