Located in the south-eastern region of Rhone, Ventoux wines are produced on the lower western slopes of Mont Ventoux (often known as the 'Giant of Provence'). The appellation was designated in 1973 as Cotes de Ventoux, but has recently been renamed to simply 'Ventoux', during October 2009.

Grapes predominately used are Rhone's three traditional varieties; Grenache, Syrah and Mourvedre, however small amounts of Cinsaut and Carignan are also used, and appellation law states that the wines produced must have a minimum 11% alcoholic content. Recent archaeological discoveries have found that wine has been produced in the appellation area since around 30AD, and today the region boasts around 1,300 producers.