2024 International Wine Challenge - Winners!
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France Specialist of the Year - Highly Commended!
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Regional Retailer - Central England - Winner!
Congratulations to all those that entered and thank you to those who have supported us through the years!
See what the judges have said:
Pierre Hourlier Wines - Judges feedback
This is a truly fantastic entry, showcasing a clear commitment to representing the entirety of France, not just the well-known regions, and establishing themselves as true specialists in their field.
Their dedication to offering 100% French wines is impressive, with two-thirds of their selection being exclusive, often sourced from smaller, off-the-beaten-track wineries. This focus on unique and lesser-known producers highlights their passion for diversity and quality in French wine.
The company has demonstrated commendable growth of 15% year on year, driven by enhancements to their website, the exploration of new French regions, and the introduction of the new Vintage Wine Collection.
Their approach of working 100% directly with French producers in long-term, trusting relationships is admirable, fostering authenticity and reliability in their offerings.
The in-store experience is enhanced by the thoughtful use of maps, and it's excellent to see that wines are always available for tasting, ensuring customers can explore and appreciate the range.
Their ethos-that it's what's inside the bottle that counts, not the label or the renowned region-is truly refreshing and aligns with their commitment to quality and authenticity.
Source: IWC Industry Awards UK 2024. Data collection between February and April 2024