Our wine subscriptions are an exciting way to keep your cellar or wine fridge filled with distinctive bottles for every occasion. Read on to discover how our wine subscriptions work and whether they’re the right choice for you.

From the convenience of having wine delivered to your doorstep to the chance to explore new styles, there are many benefits to joining one of our a subscription. Wine is a remarkable drink, best enjoyed in the company of loved ones and a subscription can make every moment around the table more memorable, ensuring you are always well stocked with fine wine.

Skip to the Wine Subscription FAQ for quick answers to our customers’ most frequently asked questions.

What is a Wine Subscription?

Enjoying wine is a wonderful tradition, passion and way of life. Wine elevates meals while making get-togethers and dinner parties more memorable. After a long day, a glass of wine can help you relax and enjoy a peaceful moment alone or with your loved ones. To enjoy the benefits of wine, it helps to always have a few bottles in hand.

Purchasing wine online is easier than ever, and there’s usually a wine shop nearby. However, subscribing to a wine club such as ours allows you to receive exciting wine on a regular basis, taking one less worry off your mind. 

How does a Wine Subscription work?

There are different types of wine subscriptions. Retailers and wine merchants usually tailor their subscriptions to their customers’ needs. At Hourlier Wines, we focus our new subscription programme on quality, variety, value and the thrill of discovery.

When you join a wine subscription from us, you receive bottles of wine on a regular basis. The type of wine, the number of bottles and the frequency of delivery can all be adjusted to better suit your needs. There are recurring payments to continue receiving your curated wine selection, and you can modify its terms or cancel any time. In short, a wine subscription means receiving wine regularly; just the way you want it. 

Are Wine Subscriptions worth it?

For wine enthusiasts, a wine subscription can be an excellent investment in both convenience and discovery. Whether you are a seasoned collector, someone who enjoys the occasional glass, or just beginning to explore the world of wine, a subscription can make your journey easier and more exciting.

If you already buy wine often, a subscription ensures your cellar stays well stocked without extra effort. It’s also a chance to discover bottles you might not have picked yourself, while still enjoying the styles you love most. In the end, a wine subscription combines the best of both worlds: the ease of regular deliveries and the thrill of new discoveries.

Wine Subscription Perks

Every subscription service offers certain benefits. Our subscription plans, however, come with distinct perks. For example, our subscribers gain access to wines from small, family-owned wineries across France; producers we’ve built trusted relationships with over many years. Our catalogue features an extensive number of small producers who often compete in quality with the bigger names.

Convenience is another key benefit, with wines delivered straight to your door. Just as valuable is the expertise of our staff and founders, who carefully select bottles that truly tell a story. Now, let’s dive deeper into these perks and help you discover which subscription best suits your taste.

Convenience

Let’s begin with the main reason most people join a wine subscription: convenience. Having wine delivered to your door is already a luxury — made even better when you know experts are carefully choosing each bottle. By letting professionals like ourselves curate your wines, you can focus on what truly matters — sharing them with the people you care about most.

One of the greatest conveniences of our subscriptions is the ability to tailor deliveries to your preferences. We’ve designed distinct tiers to suit different customers, but we can also personalize your plan, adjusting delivery frequency, price range and wine styles to match your expectations.

Wine Freshness

Although some of the greatest wines will age and improve for decades, most are best enjoyed young. Yet it’s common to see older vintages lingering on shop shelves. For most wine, freshness is key. Our experts know exactly when a bottle is ready to drink, ensuring you receive it at its peak.

If you prefer to lay down your bottles for a while, we can accommodate that as well. With wine — as with comedy — timing is everything. With a wine subscription and a team of professionals behind it, you’ll never open a bottle past its prime.

Exciting Regional Wine

French wine is among the most diverse in the world. Aromatic wines from Alsace stand in striking contrast to the rich reds from the Rhône Valley. Champagne, in a class of its own, can transform any gathering into a celebration, while crisp whites from the Mediterranean coast are perfect for summer evenings.

Our wine subscription showcases France’s rich regional diversity, delivering hidden gems from every corner of the country. Festive sparkling wine, elegant rosé, refreshing whites and bold reds come together to create a selection for every occasion and palate. Explore wine through your senses and savour its variety.

Discovery Opportunities

One of the most exciting benefits of joining our wine subscription is gaining access to a world of rare wine. These are small-batch, artisan wines crafted in family-owned estates, made by passionate winemakers deeply connected to their land.

Through our different plans, you can explore distinctive wines from across France, sample selections from our founder’s Pierre & Jean-Pierre Hourlier, and receive magnificent wines that prove their worth vintage after vintage.

Not all exceptional wines are expensive, and not all expensive wines are worth the hype. The careful curation behind our subscription ensures you’ll always have new opportunities for discovery.

Winemaking and Sustainability

Wine is an agricultural product, and as such, winemakers must create it taking into account its environmental impact in both, the vineyard and the winery.

Sustainable practices in the vineyards also produce healthier fruit; grapes that reflect their terroir more clearly. At the same time, a non-interventionist approach in the winery makes it possible to craft wine that is both authentic and beautiful.

For decades, we’ve partnered with small wine producers committed not only to quality but also to sustainability. It’s no surprise that sustainably made wine is all the more enjoyable. Our subscriptions reflect this commitment to promoting sustainable winemaking.

Tasting Notes

Our wine subscriptions comprise a carefully curated selection of wines, ready to be enjoyed. The experience is elevated by our tasting notes, crafted by our team of experts in collaboration with the winemakers themselves. These notes offer insight into the winemaker’s vision and how they transformed the vintage’s fruit into a true expression of the land.

Weather you’re a seasoned taster or just beginning to explore the nuances of fine wine, our notes will guide you through every glass, helping you discover every flavour and aroma. Every bottle tells a story — one best experienced with all your senses.

Secure Delivery

With fifty years’ experience importing French fine wine and delivering it across the UK, we understand the importance of careful transport — from the winemakers’ cellar to ours, and finally to your doorstep.

Fine wine is delicate, and it reveals its true character only when handled with care. This level of attention is not a luxury, but a necessity, and one we believe should never come at an extra cost to our costumers. 

Flexible Subscriptions

One of the main distinctions between our subscriptions and others is their flexibility.

We all have different tastes and habits, yet our shared passion for wine connects us. That’s why flexibility matters. We’ve designed three distinct subscription programs to suit various preferences, but you can adjust yours at any time to match your lifestyle.

Whether you’d like to change your delivery frequency, the number of bottles, or the style of wine, our advisors are here to help you adjust your plan with ease. This flexibility is one of the reasons our members stay with us — it ensures your subscription always fits your needs.

What Type of Wine Do You Receive?

Our catalogue spans the great wine regions of France, offering a diverse and carefully curated selection. From the structured reds of Bordeaux and the refined Pinot Noirs of Burgundy, to the vibrant whites from the Loire and the rustic blends of the Rhône, there’s something for every palate.

If you like to choose by grape, our range covers a wide spectrum of both classic and lesser-known red and white varietals. We also offer an array of natural, biodynamic, low-alcohol and sustainably produced wines for those who value authenticity and responsible winemaking.

From prestigious labels to everyday favourites, we can create the perfect mix for you across styles, grapes and regions.

How Much Wine Do You Receive?

Since launching our Wine Club several years ago, and drawing on our customers’ feedback, we set our standard plan at twelve bottles every twelve weeks — a format that has worked brilliantly.

Of course, we know that not everyone’s needs are the same. That’s why we keep quantities flexible, letting members choose exactly how much wine they’d like delivered. Every plan can be tailored to suit your lifestyle.

How Often You Receive Wine

You can also adjust your delivery frequency, receiving wine monthly, quarterly or on a schedule that suits you.

Our standard schedule is twelve bottles every three months, giving you the pleasure of opening a special bottle each week. Of course, for our most enthusiastic wine lovers, one bottle a week may not be enough, so we’re happy to arrange larger or more frequent deliveries.

What Types of Wine Subscriptions Do We Offer?

We have based our wine subscriptions on our popular Wine Club, which has delighted customers for many years.

We offer three distinct plans, each providing a unique experience: the Discovery Plan, Pierre’s Selection and Magnificent Dozen. Each plan has its own character and advantages. So, let’s take a closer look at each one. Rest assured, each has plenty to tempt any wine lover.

DISCOVERY PLAN

Our Discovery Plan is the most affordable option; yet also one of the most exciting. As its name suggests, this plan is designed to help you explore new wine styles, labels and grape varieties. These wines are chosen to showcase the beauty of French winemaking through the eyes or artisan producers who balance quality with exceptional value.

Expect distinctive wines from small, family-owned producers — true labour of love for the land and the vine. There is extraordinary value to be found in mid-range French wines, especially when you consider the people behind them and their deep connection to the land.

PIERRE’S SELECTION

Pierre’s Selection offers exceptional value while embodying our company’s philosophy. This exclusive plan features wines personally chosen by our founders, Pierre and Jean-Pierre Hourlier. With over fifty years of expertise in French wine importation, countless vineyard visits, and close relationships with winemakers, this selection is truly a testament to a life’s work.

Expect wine you won’t find anywhere else; rare gems, undiscovered treasure and timeless classics. The selection is rounded off with the personal favourites of Mr. Hourlier Snr. More than any other, Pierre’s Selection reflects our deep passion for artisan French wine.

MAGNIFICENT DOZEN

The Magnificent Dozen is our more exclusive plan. It features highly rated wines by both our customers and our team. Before adding a label to the Magnificent Dozen, we visit the winery’s vineyards and cellars — often several times — to truly understand its terroir and build a relationship with the winemaker.

Only the finest wines earn their place in our top plan, yet we do not limit ourselves to well-known labels. Rare wines and hidden gems often join this exclusive list, and we are proud to share them with discerning wine lovers such as yourself.

WINE SUBSCRIPTION GIFTS

Finding the perfect gift for a wine enthusiast can be a challenge. With countless wines, gadgets, and glassware to choose from, the decision can feel overwhelming. A wine subscription, however, offers an elegant solution. Regular wine deliveries are truly a gift that keeps giving — bringing excitement with every box.

Choose a plan or customize one, and begin sharing joy with every delivery. Let us bring France’s most exciting wines to your friends and family, and share with them your passion for fine wine. Wine subscriptions make wonderful gifts — for your loved ones or even yourself — and we are here to help you find the perfect choice.

What is the best Wine Subscription?

Although our subscription plans vary in focus and price, no single plan is better than the others. More affordable wines can be just as thrilling as prestigious labels — especially when they’re rare discoveries. Our Discovery Plan showcases unique wines that deliver excitement without the high price tag. Meanwhile, the Magnificent Dozen highlights wines that have consistently proven their excellence, and these naturally come at a higher price.

Whichever plan you choose, you can rest assured you’ll receive premium wines that spark conversation — bottles you’ll look forward to sharing with your loved ones.

What to Consider When Choosing Your Wine Subscription

When selecting a wine subscription, consider how much wine you drink, the storage space you have, your budget, and your social calendar. Wine subscriptions aren’t meant to cover all your wine needs; rather, they add excitement to your cellar with new and intriguing selections.

If you entertain often, these bottles become true highlights—excellent conversation starters and worthy companions for your most memorable occasions. When choosing a plan, stay flexible and adventurous. Let our experts find the right wines for you and change your plan at any time to better suit your needs.

WINE SUBSCRIPTION FAQ

While this guide has covered the key aspects of our wine subscriptions, here you’ll find answers to some of our customers’ most frequently asked questions.

How Much Is a Wine Subscription?

Each subscription plan is priced according to the average cost of the wines included in each delivery. The Discovery Plan is the most affordable, featuring wines from lesser-known regions and producers. Pierre’s Selection and the Magnificent Dozen include better-known wines from prestigious estates. You can find the latest prices for our wine subscriptions in the Wine Club section of our website.

Can You Change Your Wine Subscription?

Yes, you can update your subscription at any time — whether you’d like to adjust the number of bottles, the type and style of wine, or the delivery frequency. Our advisors are here to help you create the perfect plan and ensure it fits seamlessly with your lifestyle.

What do you get with a Wine Subscription?

Each subscription includes a curated selection of wines—typically twelve bottles—along with detailed tasting notes to guide your enjoyment.

Can You Share a Wine Subscription?

Once your wine arrives, you’re welcome to share it with friends and family. If you’d like part of your order delivered to a different address, contact us and we’ll arrange a plan that works for everyone.

Gift Yourself a Wine Subscription Today

Wine subscriptions bring excitement to your everyday life, deepen your passion for wine, and create memorable moments to share with loved ones.

Hourlier’s subscription plans are thoughtfully designed and flexible, ensuring delight with every delivery. Explore our options and gift yourself the joy of being surprised by our beautiful selection of fine wine.

Click HERE to start your Wine Journey!